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1. Experience (E), the User's perspective
The experience refers to a person's perspective when using a website or reading content. The term encompasses both the user's overall experience (UX), and their lived experiences.
What is HTML0 and what does it mean to your website ?
Include diverse viewpoints and experiences, where applicable.
2. Experience (E): Demonstrating knowledge and qualifications
The term expertise refers to knowledge, skill, and qualification of those who create or contribute to content. The author of the content or website must have the credentials necessary to be able to make an authoritative statement on the subject.
What is HTML0 and what does it mean to your website ?
Editorial process: Is your website subject to a strict fact-checking and editing procedure? Do you rely on experts to contribute?
Qualifications of Team Members: The overall experience and expertise of the editorial staff is essential for larger publications or sites.
How do you apply it?
If necessary, get the certifications and affiliations you need (e.g. medical sites listing their credentials with regulatory agencies).
3. The Authoritativeness of A: Credibility, Influence and Authority
The perceived influence and authority of a website, or the people associated with it within a specific topic, niche, or area, is what we call "authoritativeness".
What is HTML0 and what does it mean to your website?
Domain Authority Has your site a track record of producing high-quality content that is trustworthy? Are it linked or cited by other reliable sources? Link building is only one part of the equation.
Recognition by Industry: Have your site or its authors appeared in publications of repute, been invited to conferences or received recognition from industry bodies?
Depth and Consistency: Is your site consistently providing comprehensive, valuable and relevant information about its topic? Is it a resource that you can turn to?
Links: Although not the only factor, links to your website from authoritative, reputable sites signal to Google your site's trustworthiness (part of E.E.A.T).
Seek out mentions and references from reliable sources.
Maintain high standards for your entire website.
4. Build Trustworthiness and Confidence
How does this affect your website?
Security: Does your website use HTTPS encryption? Users can they trust that their personal data will be protected if the interact with your site?
Contact Info: Can users easily contact you if they need to ask questions?
Sources and Citations: Is the content properly citing its sources? This is especially true for statistics or claims.
How do you apply it?
Transparency is key. Be open about your funding model, business plan, and potential conflicts.
Cite your sources in your writing.
Implement policies that clearly define privacy and cookies.
Make sure your site is HTTPS secure.
Provide clear contact details.
E-E.A.T. is not a formula, but an interconnected framework. Every element is important to the perception of overall quality.
A writer with Experience(E) who writes about a particular topic provides valuable information that enhances the Authority.
Confidence is built when the site has Trustworthiness(T) clearly displayed (e.g. proper citations and transparency).
It is important to reinforce the trust created by other elements with the overall User Experience(E).
Google will likely use signals (like author credentials and site security metrics that reflect good UX) as well as citation analyses to evaluate the quality of pages or sites.
What is E-E-A - T and why does it matter for your website?
It is important to understand and implement E-E.A.T for a number of reasons.
Steps for improving your website's E-E.A.T
Are you ready to increase your website's E.E.A.T.? Take action with these steps.
Know your audience and niche: understand who you are writing for and the topics that you have expertise in.
Spend money on quality content: Pay attention to depth, accuracy and value. Answer the questions "what," "how,"and "why" in detail.
Attribute expertise clearly: Introduce authors and their qualifications.
Transparency: Make sure to clearly state sponsored content or affiliate links. Explain your editing process.
Conclusion:
A Quality Framework Based on E-E.A.T
EThese principles will bring you both the reward of visibility and that of trust.